Prominence

Prominence is the ratio of the exact position of one keyword or the keyword phrase to the positions of the other keywords in an HTML part of the page. For instance in the text with this by the BODY tag is one of sections of the page we measure keyword importance in. Your most essential keywords must come out in the crucial locations on your web pages for the reason that the search engines like pages where keywords show closer to the top of the page. They must preferable appear in the first paragraphs of your page. In addition remember if you include keywords closer to the bottom of your page it will have a negative result on the overall site keyword prominence calculations.